Brennan Lafferty is a global business executive. He's an expert in sales, communication, marketing, events, audience development and journalism. With more than 25 years' experience, he has overseen budgets of $20 million and a team of 70. He's interviewed CEOs, hosted award shows and launched global events.
Created an annual editorial-based recognition and award program for businesses that evolved into a sponsored live event in Florida highlighting the best companies in the plastics industry.
Launched an annual editorial-based recognition and award program for women executives in the plastics industry that evolved into a sponsored live event.
Executed an annual editorial-based recognition and award program for young executives in the plastics industry that evolved into a sponsored live event.
Bolted on an award program to our annual Plastics News Financial Summit to honor three of the industry's top CFOs each year.
Launched an award program to our annual Marketing Summit to honor individual marketers and marketing campaigns in the plastics industry.
Launched website, newsletter and magazine for the European market for companies at the intersection of plastics and sustainability.
Created year-end print publications for three brands that highlighted useable data used by companies for market intelligence. Each issue became the year's biggest revenue generating issue per brand.
Spearheaded the creation of a national award-winning weekly video webcast that highlighted the top news stories of the week.
Host of "What Keeps You Up At Night?" podcast for the plastics industry. Interviews with CEOs, association leaders and entrepreneurs.
Host and moderator for award presentations, livestreams and webinars for Crain brands within the Global Polymer Group.
Click to watch videos:
2021 Plastics Recycling Awards Europe
Choose “Finalists reveal” video.
Choose “Keynote address” video. Introduction and Q&A at the 31:25 mark
Reifenhauser Technologies Livestream Series 2020
Choose Video 3 with featured speaker Tim Jonen. Introduction and Q&A at the 20:00 mark
Since 2011, I launched six in-person conferences, three trade shows and multiple award programs. In addition, I managed at least 10 events per year.
INJECTION MOLDING & DESIGN EXPO: First edition, March 2022 in Detroit. Planned as two-day annual trade show with three on-floor conference sections. Partnership with AMI of England. Revenue: $1 million with 50% profit. Attendance: 2,000.
UTECH LAS AMERICAS (trade show): Two editions. Launched in 2017 in Mexico City. Three-day show occurs every other year. Partnership with Tarsus Mexico. Revenue: $1.5 million with 40% profit. Attendance: 3,000.
PLASTICS IN AUTOMOTIVE CONFERENCE: Seven editions. Launched in 2015. Two-day show occurs annually. Revenue: $250,000 with 35% profit. Attendance: 250-275.
UTECH EUROPE (trade show): Thirteen editions. Launched in 1984 in The Netherlands. Three-day event occurs every three years. Includes 100-speaker conference and new awards program in 2021. Revenue: $2.4 million with 50% profit. Attendance: 8,000.
PLASTICS CAPS & CLOSURES CONFERENCE: Multiple editions. Three-day event held in annually Chicago. Event includes 30 speakers and award program. Revenue: $300,00 with 35% profit. Attendance: 225-275.
PU CHINA / UTECH ASIA (trade show): Multiple editions. Three-day event held annually alternately in Shanghai and Guangzhou, China. Partnership with Minmetals and Chinese Polyurethane Industry Association. Revenue of $2 million with 50% profit. Attendance: 12,000 .
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